After Today Show investigation revealed 42 percent of mothers suffer from " stress Pinterest, " Planete Fitness club franchise launched a rescue operation, not encourage Pintimidation fix " perfectly imperfect content " on its own page Pinterest.
Planete Fitness defines stress to look like "the anguish that they can not live up to the ideals proposed by inner perfection images posted on the site."
The study, which was published in May 7000 included American mothers.
"You do not have to be perfect," says McCall Gosselin , director of public relations for Planete Fitness." If you can not comply with the ideas on the site, have a good time, go to www.nopintimidation.Com and download the plug".
At June 20, fans can visit the website Pintimidation not upload a photo that Planete Fitness says " just might be a little too perfect and" de- pintimidate that adding embellishments such as cats, unicorns or expressions that call perfection " .
Once you upload a photo enthusiasts, the site allows them to rethink their images and click on the tab " De- pintimidate " to automatically generate ornaments, Gosselin said. There is also an option for " - pintimidate again. "
Pintimidation No campaign includes tips on home decorating, gardening and outdoor, and food at the Planete Fitness Pinterest page. Until Friday, these three tips contained about 50 pins, some of which were published by the brand.
Planete Fitness has 1,000 followers, 11 rebounds and 95 pins on Pinterest. The brand began to set the content in April.
" Planete Fitness as a brand that really is a club that does things very differently from other health clubs in Case Zones and the new marketing slogan , " No Gymtimidation "said Gosselin .
The mark indicates that it is the 85 percent of Americans who have never been in a gym before or are casual users who are intimidated by traditional gyms. www.nopintimidation.Com
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